Here we answer the questions we receive most frequently, and provide some information about photography that you just might like to know.


1. Do I need to create an account to place an order?

2. The print size I want to order has a red “X” next to it. What does that mean?

3. What is the turnaround time at

4. Tell me more about file size.

5. I can’t get my whole image in the 8x10 crop guidelines. Why is that?

6. How will my order ship?

7. How do I know if my images will look like they do on my monitor?

8. What if my order is damaged in shipping?

9. I’ve received my order, but the color is not at all like I see on my monitor.

10. How will I know that you’ve received/shipped my order?

11. What file type do I submit?

12. Our responsibility under the law

13. What’s aspect ratio?


1. Do I need to create an account to place an order?

No. Creating an account allows our system to identify you when you place future orders, which means you will have to fill out the ordering fields only one time. But you can place your order without creating an account with us.


2. The print size I want to order has a red “X” next to it. What does that mean?

It means the electronic file is too small to print well at that size photo print. Correct file sizing is critical to quality photographs. That red “X” is your indication that you’re attempting to order a print size that will not meet’s quality standards.


However, we recognize there are some images that are so dear to weaving the fabric of our lives that we want to print them and keep them even if they aren’t as sharp or clear as perfection would dictate.


For that reason, you can order any print size from any file you upload to our software. Just be aware that smaller files pixelate, or lose sharpness, at larger print sizes.


3. What is the turnaround time at

Most photo-only orders ship the same day. We have a very mean production manager (jk! – love you Paula) who insists that every order ship within hours of it arriving at our facility. In general, orders containing photo prints only that arrive by 12 noon CST ship on the same day.


Each quarter we audit our turnaround time. Over the past 20 quarters, 95% of our orders have fallen within this standard.


Some orders by their nature will have longer turnaround times. For instance, our canvas wraps will spend three days in-house. Prints with finishing services like mounting or protective spray will have a two day turnaround time. Pictures on Metal, 3 days. Ditto greeting cards on stationary paper and photo mugs.


4. Tell me more about file size.

File size can be difficult to understand. First thing you have to know is that photos are printed at 300 dpi. Most monitors display at 72 dpi. So a digital file that displays well on your computer’s monitor, won’t necessarily look good printed.


To find out the size of your digital file using Photoshop, open your file in Photoshop. Click on “Image” in the menu bar. From the drop down menu, choose “Image Size”. To determine the optimal photo size of your file, check the pixel dimensions. Photoshop will show you the width and height in pixels. By dividing each of these numbers by 300, you determine the optimal photo size that can be printed from that file.


An example always helps. For an 8x10” image, you multiply 8x300 = 2400 and multiply 10x300 = 3000; 300 being the dpi at which most photos are printed. An image that’s 2400x3000 pixels will make an 8x10” print with excellent resolution. Now, you can print a file with less than that number of pixels and you will likely still be happy with it. A resolution of 200-250 dpi can still turn out a decent photograph.


So in short, open your image in Photoshop. Image > Image Size >Pixel Dimensions. Let’s say you find 3000x1994 in those boxes. 3000/300 = 10 and 1994/300=6.647. Your ideal photo size at 300dpi is 10x6.647 for this image.


We know there are dozens of image editing programs on the market. Photoshop remains the most popular which is why we’ve used it in our example. For the specifics of finding file size in another photo editor, please check your software’s documentation.


5. I can’t get my whole image in the 8x10 crop guidelines. Why is that?

Most digital cameras shoot in a 4x6 file format while 8x10 is a 4x5 file format (8÷2=4 and 10÷2=5, thus 4x5). On the other hand, 4x6, using the inverse property of mathematics, would come out to 4*2=8 and 6*2=12, or 8x12. Your typical digital file will print full frame (that is to say without losing any image elements) at 8x12”. Taking that 4x6 file and printing it as an 8x10 will cause 2” of the image to be removed from the printable area.


So what’s the solution? It seems two options exist. First, print an 8x12 rather than an 8x10. But what about frames for an 8x12? While 8x12 is now considered a standard frame size according to Frame USA, it still isn’t a popular frame size. 8x10 remains one of the top 5 frame sizes sold in the USA. Check out the other most popular frame sizes here:


A second option, and one popular with most photographers, is to shoot loose. That is, keep important image elements within that 8x10 dimension so that when cropping occurs to your 4x6 file, you won’t be cropping out any important image elements.


6. How will my order ship?

For most items, we ship using USPS. When ordering choose either Standard or Priority Shipping. USPS will not guarantee delivery times and shipping times will vary depending on your location. Please allow additional time during the holidays. Saturday deliveries are available with USPS.


Prints larger than 16x20, canvas wraps, and Pictures on Metal, ship via UPS.


Shipping charges are based on the total dollar amount of your order.

We ship only in the continental United States.


Expected shipping times:

Standard Shipping 10+ days

Priority Shipping 5+ days


7. How do I know if my images will look like they do on my monitor?

Our color technicians review every image and make slight adjustments to density, color, contrast, and other elements of your files on monitors that are calibrated directly with our printers. When you choose "Do Not Color Correct" your images, the images are not adjusted by our color technicians and are sent directly to our printers.


Keep in mind that your monitor is back lit and your prints won’t be. A good rule of thumb is that your prints will be 20% darker than what you see on your monitor.


8. What if my order is damaged in shipping?

Sadly, this happens sometimes. One time, a forklift at a “major parcel delivery service” was driven right over a customer’s package! We don’t recommend this course of action and would never try it at home.


Should something occur in shipping, let us know at


9. I’ve received my order, but the color is not at all like I see on my monitor.

If you are not satisfied with your order, please contact us within 30 days of the date of purchase at


You will need to include the following:

a. Your name (or the name the order was entered under)

b. The order number

c. The item number printed on the back of the photograph

d. A description of the issue


Please note that if you choose “Do not color correct” then your order is not eligible for reprinting due to brightness, color, or contrast issues. The customer assumes complete responsibility for the finished product.


10. How will I know that you’ve received/shipped my order?

When we receive an order, an email confirmation is sent immediately to the email address you’ve entered. You will want to enter that email address carefully as email clients are incredibly precise!


When we ship your order, you will receive a second email. You can log into your account for tracking information.


11. What file type do I submit?

Please submit only JPEGs for photo printing.


12. Our responsibility under the law

Every photograph is automatically copyrighted to its creator. Under the Federal Copyright Act of 1976, photographs are protected by copyright from the moment of creation. Photographers have the exclusive right to reproduce their photographs (right to control the making of copies). Unless you have permission from the photographer, you can’t copy, distribute (no scanning and sending them to others), publicly display (no putting them online), or create derivative works from photographs.


By submitting an order to you agree that you are the rightful owner of the images. We reserve the right to refuse orders that violate copyright law. In addition, any images that are offensive or depict minors in compromising situations will be rejected and may be turned over to a law enforcement agency.


13. What’s aspect ratio?

Oh aspect ratio – why must you be so difficult to understand?


Simply stated: aspect ratio describes the relationship between the width and height of an image. And it’s physics. In other words, you can’t get around it and you can’t change it. The laws of physics are fixed and unavoidable.

Most digital cameras shoot in 4x6 format, which is a 3:2 aspect ratio. But common print sizes like 8x10 and 5x7 and wallet and 3.5x5 are not 4x6 format, because the relationship between the width and height of those print sizes are not ultimately 4x6 (3:2).


It’s fairly important which aspect ratio your camera produces, as it impacts your digital photo prints. The dimensions of photographic prints are basically just aspect ratios: 4x6, 5x7, 8x10, 20x30. All you have to do is switch the numbers (so the width is the first dimension) and then reduce the numbers down to their lowest values.


Print Size

Aspect Ratio










If 8x10 is your intended print size, then shooting in 4x6 aspect will cause you to lose 2 inches of image area. In order to prevent a disastrous image, shoot loose so you have plenty of crop area around important image elements.


In our ordering software, click on “crop/edit” to adjust the printable image area in the files you upload.







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